How Could a company enhance electronic commerce on the web?

I think that the advice is based on perform good practices in electronic commerce and it can be:

• Having a website that complies with the basic recommendations of Web 2.0.
• Positioning the website in one of the mainly search motor because they usually generate more than 80% of traffic.
• Make e-marketing activities are directed as MES (Search Engine Markerting) in search engines and price comparators.
• Taking the opportunity that internet offers adding my product or services in everyplace that it allow me achieve sales or advertising and these can be:
- International markets.
- Auctions.

For example : Ebay.

• Focusing our attemption on existing customer through promotions and newsletters and to enable us to achieve loyalty by word of mouth.
• Taking the power of social networks and virtual communities to reach our target market. For example : Facebook, Tuenti ( in spain), Twitter, Hi5, MySpace….






But fundamentally I recommend that any person or company interested in entering the business world over the Internet is training and advising to reap the full benefits of this new channel. A person who wants to sell over the Internet must have basic knowledge about the tools and resources provided by this new channel for business as well as administration and management of the operations.

E-business refers to all types of electronic business. The term is derived from others as e-mail, e-commerce, generally refers not only buying and selling but also provide services for clients and collaboration with trading partners.

● Advantages:

- Low operating costs
- Facilities Monitoring
- Increased investment horizons
- Shared experiences
- Process automation

● Disadvantages:

- Effectiveness of Phishing Attacks.
- Effectiveness of Pharming attacks.
- Distrust.
- Little knowledge about others.
- Attempts to international fraud.

In my second entry I am going to talk about the difference between e-business and e-commerce. Normally these concepts are using as synonymous, but they are different and it is important that firms know that difference.

• E-commerce: covers the processes by which it reaches consumers, suppliers and business partners, including activities such as sales, marketing, making purchase orders, delivery, consumer services, and managing customer loyalty.
• E-business: includes e-commerce, but also covers internal processes such as production, inventory management, product development, risk management, finance, strategy development, knowledge management and human resources.

The e-commerce strategy is narrower, is more oriented to the sales and simpler than other initiatives:

- Allows to analyze how to use the Internet to improve areas such as sales, marketing, purchasing and customer service objectives.
- It can focus on sales and orders taken on the Internet and can be used to make measurements on the growth or decrease in revenue curve.

The e-business strategies have a wider scope, are more challenging, offer more rewards and probably require heavy structural changes within the organization:

- It involves the total redesign of business, changing and reviewing all processes in the company to capture the efficiencies that can provide the use of networking technology.
- The e-business strategies include opportunities for profit, but the main focus is on costs and efficiency in operations.
- The use of an e-Business system provides significant advantages for both the company and the consumer

The following image shows the evolution of companies in the digital world, which initially was only using the e-mail, and how this practice sending and receiving data and information has been evolving.

Hi! I am an erasmus student. I come from salamanca ( Spain ) near to Madrid.
I will be studing in NUI Galway during 1 year.I am studing business. I love sport and when I have free time I like spending it playing football and watching my team ( Barcelona ).
In this blog I will speak about business and the current situation of different internet topics.
ENJOY IT!!!