How Could a company enhance electronic commerce on the web?

I think that the advice is based on perform good practices in electronic commerce and it can be:

• Having a website that complies with the basic recommendations of Web 2.0.
• Positioning the website in one of the mainly search motor because they usually generate more than 80% of traffic.
• Make e-marketing activities are directed as MES (Search Engine Markerting) in search engines and price comparators.
• Taking the opportunity that internet offers adding my product or services in everyplace that it allow me achieve sales or advertising and these can be:
- International markets.
- Auctions.

For example : Ebay.

• Focusing our attemption on existing customer through promotions and newsletters and to enable us to achieve loyalty by word of mouth.
• Taking the power of social networks and virtual communities to reach our target market. For example : Facebook, Tuenti ( in spain), Twitter, Hi5, MySpace….






But fundamentally I recommend that any person or company interested in entering the business world over the Internet is training and advising to reap the full benefits of this new channel. A person who wants to sell over the Internet must have basic knowledge about the tools and resources provided by this new channel for business as well as administration and management of the operations.

E-business refers to all types of electronic business. The term is derived from others as e-mail, e-commerce, generally refers not only buying and selling but also provide services for clients and collaboration with trading partners.

● Advantages:

- Low operating costs
- Facilities Monitoring
- Increased investment horizons
- Shared experiences
- Process automation

● Disadvantages:

- Effectiveness of Phishing Attacks.
- Effectiveness of Pharming attacks.
- Distrust.
- Little knowledge about others.
- Attempts to international fraud.