WeLcOmE

HI! It is my first blog, i will try to do it funny and interesting.
I hope you enjoy it.

jueves, 25 de febrero de 2010


In my second entry I am going to talk about the difference between e-business and e-commerce. Normally these concepts are using as synonymous, but they are different and it is important that firms know that difference.

E-commerce: covers the processes by which it reaches consumers, suppliers and business partners, including activities such as sales, marketing, making purchase orders, delivery, consumer services, and managing customer loyalty.
E-business: includes e-commerce, but also covers internal processes such as production, inventory management, product development, risk management, finance, strategy development, knowledge management and human resources.

The e-commerce strategy is narrower, is more oriented to the sales and simpler than other initiatives:

- Allows to analyze how to use the Internet to improve areas such as sales, marketing, purchasing and customer service objectives.
- It can focus on sales and orders taken on the Internet and can be used to make measurements on the growth or decrease in revenue curve.

The e-business strategies have a wider scope, are more challenging, offer more rewards and probably require heavy structural changes within the organization:

- It involves the total redesign of business, changing and reviewing all processes in the company to capture the efficiencies that can provide the use of networking technology.
- The e-business strategies include opportunities for profit, but the main focus is on costs and efficiency in operations.
- The use of an e-Business system provides significant advantages for both the company and the consumer

The following image shows the evolution of companies in the digital world, which initially was only using the e-mail, and how this practice sending and receiving data and information has been evolving.

1 comentario:

  1. Ok but this is just a summary of what you will find in any text book no real insights.

    2, 4, 8

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